Video Production

Editorial, branded, and interview led videos produced for digital platforms, with a focus on clarity, pacing, and platform first storytelling.

Editorial
Story driven video content produced for digital platforms under 
newsroom timelines.

World’s busiest airport: how DXB manages daily passenger flow
Role: Producer, Camera Operator, Editor
Format: Editorial explainer video
Context: Filmed and produced an inside access explainer from Dubai International Airport’s control centre, showing how operations are managed to handle nearly 200,000 passengers each day.

Trump tariffs explained
Role: Producer, Editor
Format: Editorial news video
Context: Studio produced explainer using presenter led narration and AFP footage to explain tariffs and their economic impact.
Dubai’s first flying taxi explained
Role: Producer, Camera Operator, Scriptwriter, Editor
Format: Editorial technology video
Context: Filmed the flying taxi take off and produced a scripted explainer combining original footage with contextual narration to explain the initiative and its implications for urban mobility.

Indian yogi urges UAE to take leadership role on soil conservation
Role: Producer, Camera Operator, Editor
Format: Editorial visual story
Context: Filmed and edited a text led editorial video documenting an environmental advocacy message calling on the UAE to take a leadership role in soil conservation across the region.

Trump vs Biden presidential debate
Role: Producer, Editor
Format: Editorial analysis video
Context: Edited presidential debate footage to highlight repeated interruptions, overlapping speech, and personal attacks, focusing on communication breakdown rather than policy.
Hamish Harding on exploration and pushing human limits
Role: Producer, Camera Operator, Editor
Format: Editorial interview feature
Context: Editorial interview produced to profile explorer Hamish Harding, combining original interview footage with archival visuals from his past expeditions

Branded Content
Client and partner led video projects produced for digital platforms, including event coverage, campaign videos, and corporate storytelling.
Hana El Zahed unveils the new APM Monaco collection
Role: Producer, Camera Operator, Editor
Format: Branded content video
Context: Shot and edited branded event coverage featuring actor Hana El Zahed, produced to showcase the launch of APM Monaco’s new collection in a premium retail setting.
Rox Motors partners with Abu Dhabi Investment Office
Role: Producer, Camera Operator, Editor
Format: Branded content video
Context: Shot and produced a branded announcement video covering Rox Motors’ strategic partnership with the Abu Dhabi Investment Office, focusing on next generation mobility and sustainable automotive innovation.
Lulu World Food Season 2 campaign
Role: Producer, Camera Operator, Editor
Format: Branded content video
Context: Shot and edited a branded promotional video for Lulu’s World Food Season 2 campaign, highlighting global cuisines, in store experiences, and limited period offers for digital platforms
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Future Workforce Summit 2025 highlights
Role: Producer, Camera Operator, Editor
Format: Branded content video
Context: Shot and edited branded event coverage for the Future Workforce Summit 2025, highlighting discussions on innovation, inclusivity, and the evolving expectations of the modern workforce.
Podcasts & Interviews
Interview and conversation led video formats produced for digital platforms, with a focus on clarity, structure, and storytelling.
Nelly Attar on summiting K2
Role: Producer, Camera Operator, Editor
Format: Editorial interview video
Context: Filmed and produced an on location interview with mountaineer Nelly Attar at Jebel Jais, focusing on her journey to becoming the first Arab woman to summit K2.

Dubai Police’s youngest female pilots
Role: Producer, Camera Operator, Scriptwriter, Editor
Format: Editorial interview feature
Context: Filmed and produced an on location interview with Dubai Police pilots Mahra bin Hammad and Dana Al Mazmi at Al Maktoum International Airport, focusing on their journey into aviation ahead of Emirati Women’s Day.

Cybercrime trends in the Middle East
Role: Editor
Format: Podcast interview video
Context: Edited a podcast style interview with Dmitry Volkov, CEO of Group-IB, discussing cybercrime trends, AI driven threats, and risks facing critical sectors in the Middle East.
Isobel Abulhoul on literature, culture, and legacy
Role: Producer, Multi camera Operator, Editor
Format: Podcast interview video
Context: Filmed and edited a multi camera interview with Isobel Abulhoul, founder of the Emirates Literature Foundation, focusing on culture, education, and the role of storytelling in shaping society.
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